The hollywood action film, battleship was created by Universal which was released on the 11th of April 2012. The main website for this movie, holds a series of features to advertise and encourage people to see it. This involves the main trailer presented as you access the website. Another feature is the game, battleships which is placed on their Facebook page to advertise and promote the movie, to another range of audience who enjoy gaming. The movie was a saturated release which means it was released worldwide which shows it was a high budget film costing over $50 million in marketing.
Also by the use of stars featured in the film, expands the target audience by using famous actors like Liam Neeson or Alexander Skarsgard who is very famous in Switzerland. Also Rihanna is featured which would attract a lot more people as her music is very well known.
The exhibition of the film can not only be viewed from a cinema, however through websites like Netflix and Lovefilm which for a subscription or payment are aloud to watch it. Usually the film is put on DVD at a later date. Technology now allows us to view it off certain pieces of equipment such as computer, TV, games console and even phone, these are examples of technological convergence.
The budget for this film was estimated at $200 million, where the genre is an action science fiction. The media conglomerate Universal released the film. There is also a use of synergy which links in with the board game created by Hasbro 'battleships'.
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